CREATIVE CONCEPT DESIGN - CREATIVE DIRECTION - BRAND ACTIVATION

Creative concept design for the national launch party of Royal Bliss, a tonic brand with a mission to help people discover self-love moments.

As the brand's purpose is all about positivity and self-care, we wanted to create an event that was filled with those good vibes! We came up with the concept 'Pick Your Bliss' theme, so guests could choose their (Bliss) activation to enjoy, from aqua painting to creating personalized perfumes with brand ingredients. My personal favorite was the wishing tree - a concept by Yoko Ono that encourages people to write their wishes on tags and hang them on the tree. It was a magical and inspiring touch to the evening.